The canonical practice

Use a consistent visual identity with rules that make correct application easy.

What the current news changes

Publishers are reporting a growing fear and excitement surrounding AI's impact on creative industries, with concerns about ethical use and the need for clear guidelines. Designers must adapt to this new reality by leveraging AI tools while maintaining a strong, consistent visual identity that reflects their brand's values and purpose.

What to do now

1. Develop a comprehensive logo kit that includes multiple styles and variations, ensuring flexibility for various design applications while maintaining brand consistency.
2. Create detailed guidelines for using AI-generated visuals, outlining best practices, ethical considerations, and how to integrate AI tools seamlessly into the design process.
3. Establish a brand image library that includes AI-generated assets, ensuring they align with the established visual identity and can be easily accessed and utilized by designers and creative technologists.

Sources

• Even ‘Law & Order’ Is Terrified of AIWIRED AI · wired.com
• “This began as a portrait study from reference before evolving into freeform exploration. I pushed the image even further with fantastical elements”Creative Bloq · creativebloq.com
• Sophos cuts threat investigation time by 96% with OpenAI DaybreakOpenAI · openai.com
• ttok 1.0Simon Willison · simonwillison.net
• ttok 0.4Simon Willison · simonwillison.net
• Are synthetic users (really) the future of UX research?UX Collective · uxdesign.cc
• AI-generated UI is fast design, not UXUX Collective · uxdesign.cc
• She Designed Meta’s New AI Logo. Then Came the HateWIRED AI · wired.com
• KeyShot 2026 review: fast, easy 3D rendering and with AI tools you might actually useCreative Bloq · creativebloq.com
• Pollo AI turns creative ideas into campaigns with OpenAIOpenAI · openai.com

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